Comments on: Four keys to a great PR campaign http://entrepreneur.venturebeat.com/2009/06/22/four-keys-to-a-great-pr-campaign/ News About Tech, Money and Innovation Sun, 22 Nov 2009 22:58:59 +0000 http://wordpress.org/?v=2.8.5 hourly 1 By: Adam Toren http://entrepreneur.venturebeat.com/2009/06/22/four-keys-to-a-great-pr-campaign/comment-page-1/#comment-866122 Adam Toren Wed, 24 Jun 2009 01:30:08 +0000 http://venturebeat.com/?p=110189#comment-866122 Michael,<br><br>Great addition to the list!<br>Thanks for the comment! Michael,

Great addition to the list!
Thanks for the comment!

]]> By: Michael Selvidge http://entrepreneur.venturebeat.com/2009/06/22/four-keys-to-a-great-pr-campaign/comment-page-1/#comment-865850 Michael Selvidge Tue, 23 Jun 2009 03:32:21 +0000 http://venturebeat.com/?p=110189#comment-865850 Adam -<br>I would add another P to this list. <br><br>Personalization. Spamming reporters with your release is not the way to go. Make sure you are connecting with the proper reporters, and send them personalized emails ie. <br><br>"John - last month you wrote about emerging tech companies from Israel, and I have some news about an Israeli company that is riding the tech wave you referenced..." (OK, pretty boring, vanilla example, but you get the idea). Adam -
I would add another P to this list.

Personalization. Spamming reporters with your release is not the way to go. Make sure you are connecting with the proper reporters, and send them personalized emails ie.

“John – last month you wrote about emerging tech companies from Israel, and I have some news about an Israeli company that is riding the tech wave you referenced…” (OK, pretty boring, vanilla example, but you get the idea).

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