Comments on: Market research vs. gut instinct

By: Anthony Onesto

Anthony Onesto — Thu, 02 Jul 2009 23:12:58 +0000

Very interesting thought of doing too much market research – a Malcolm Gladwell type of analysis.

By: dalelarson

dalelarson — Thu, 02 Jul 2009 21:27:19 +0000

Exactly right and well put!

Both market research and gut instinct are needed, and you should apply both every time, no excuses.

All too often, people skip the easy step of calling up some customers (potential customers, competition's customers, etc.) to ask some questions. What you get from those conversations is always interesting and useful, no matter how much you think you know already.

What's difficult is knowing when to ignore what the research says, to make that leap when what people say and what they will do are not aligned.

By: simonjheadingsouth

simonjheadingsouth — Thu, 02 Jul 2009 21:18:27 +0000

i agree, too. sometimes going by your gut even leads to better decisions. your subconscious saves all your experiences you made in your life and you have this knowledge without actively knowing. but you use it by going by your gut. so in a way you make decisions based on more information.
i am writing my bachelor thesis on this sort of stuff and it is really amazing, how much you can apply psychology to all kinds of business situations.

By: Janet Hansen

Janet Hansen — Thu, 02 Jul 2009 19:44:27 +0000

Agreed. Gut instinct sets one apart from the crowd rather than fitting in. I personally like the style of insisting on certain aspects of business being driven from that instinctive place. I believe as well, that many of the most successful people in history listened to their intuition rather than following the crowd.

Janet Hansen
Scout66.com