Solicit feedback, not funding
There’s an old saying: Ask for advice, you get money. Ask for money, you get advice. The team at Cooliris actually found this to be true. Rather than relying on a single pitch meeting, the founding team met regularly with a variety of companies to determine how their tech could enhance the Internet landscape. Product manager Josh Schwarzapel and CEO Soujanya Bhumkar tell their story in a talk given at Stanford University’s Technology Venture Program earlier this year.
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About the Author, Chris Morris
Chris Morris is editor of the Entrepreneur Corner on VentureBeat, helping start-up business owners launch and grow their companies. He previously worked at Yahoo! Finance, where he was managing editor, and as director of content development at CNNMoney.com. His work has also appeared in Variety, CNBC.com, AOL and Forbes.com.
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