Trendspotting: Look to the horizon, not around you
It’s easy to pick up the trends of today – and it’s not a particularly big challenge to spot tomorrow’s. But the best place for start-ups to look is much further down the road, says Michael Moe, a founding partner at ThinkEquity in this entrepreneur thought leader lecture given at Stanford University earlier this year. One way to do that, he notes, is to carefully examine the evolution of demographics.
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About the Author, Chris Morris
Chris Morris is editor of the Entrepreneur Corner on VentureBeat, helping start-up business owners launch and grow their companies. He previously worked at Yahoo! Finance, where he was managing editor, and as director of content development at CNNMoney.com. His work has also appeared in Variety, CNBC.com, AOL and Forbes.com.
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